Things You Should Know for Coachella Weekend 2

17 Apr


The first weekend of Coachella has come to a close, but the party is far from over. If anything, the momentum is even stronger. Plus, now we now know a few key things in order to be even more prepared for the second installment of our favorite music fest.

Last week brought more than just an all out fun music festival. We also crowned the winner of our Dreaming in Blue video contest! Congratulations to Angelica of Angelica Joy Jewelry who inspired us with her video and won a trip for two to Coachella and $5000 to make her dreams come true.

Angelica will be enjoying the music, style and heat of the desert festival and along with the rest of us, may benefit from knowing the following tips.

From the best acts to effectively beating the crowd, here are the most important things to know for Coachella, weekend #2.

Girl Power: Ellie Goulding and Haim Rock Harder than the Rest.

This year, it was the girls – specifically British pop princess, Ellie Goulding and the L.A. sister band, Haim – that had festival-goers buzzing loudest. Goulding got the crowd going with her upbeat hits that she added a decidedly rock twist to, wearing an all-black leather outfit, even incorporating metal band hair flip moves into the mix.

Haim’s songs, as well as talk of their talent, has been on the tip of everyone’s lips and even in the heat of the late afternoon desert sun -

The group didn’t disappoint.


Don’t Miss the Giant Moon Man.

As if most of the surroundings at Coachella don’t seem surreal enough, festival-goers (and their Instagram accounts) were in awe of the giant space explorer that glided through the crowd on wheels.

 moon man

Great Gourmet Eats in the Middle of the Desert.

Coachella’s come a long way from basic beer and French fries. Gourmet hipster food has officially found its way to the desert, creating almost as much of an attraction as the music. Here are the epicurean highlights:

Night + Market

Stumptown Coffee

Salt + Straw

Craft Beer Garden

 craft beer

Plan Accordingly.

You never really know what fun or frustration a weekend at Coachella will bring and that’s all part of the adventure, right?

But there are a couple of things, besides staying hydrated, that will help keep everything on an even keel.

1.    Get there early or arrive after nightfall – We get it. The ideal situation is to wake up late, lounge around the pool and/or hit a mid day party, then head into the festival around the late afternoon. Go ahead and do that, but be forewarned that everyone else and their crop top- wearing buddies are doing the same thing, thus making the bottleneck traffic jam at the gates a total, and not to mention, scorching nightmare. Either arrive early at the beginning of the day, or wait until the sun goes down to avoid a massive crowd and potential sunburn.

2.    Use a car tracking app – Why ruin a fun day of music and hanging with friends with an hour of walking through a dusty parking lot to find your car? Download a trusty app that leads you back to your car with no fuss. An app like Find My Car is a good one. Get it. Use it. You’re welcome.


The 7 Most Surprising Things About Coachella

10 Apr


When people in L.A mention “Music Festival Season” we suspect that they’re really referring to The Coachella Valley Music and Arts Festival aka “Coachella”.

Not only is it one of the biggest and most well attended music festivals in the world (hello, with past acts like Radiohead, Coldplay, Kanye West and a hologram Tupac in the mix, how could it not be?) it’s staged in the hot desert sun, which is the most perfect setting for skin baring and denim centric ensembles that people love to flaunt all weekend long.

But while you might be familiar with the bands and the fashion, trust us – you don’t have this massive festival totally figured out.

Here are the 7 most surprising things to know about Coachella and perfect trivia to drop on your friends while waiting in line for the port-a-potty:

1. It’s been sold out since 2004 – The first year Coachella sold out was 2004 and Radiohead was the headlining act. Today, tickets sell out within hours of going on sale.

2. Coachella started in 1999 – Beck and Rage Against the Machine were the headliners and the band, A Perfect Circle, was the first band ever to perform at the festival.

3. No Show in the year 2000 – Due to alleged financial woes, Coachella went on hiatus in the year 2000. It was back the next year with some modifications such as: holding it as a single day event in April in order to avoid soaring desert temps.

4. Go Green: In 2007, Coachella worked with Global Inheritance to promote a 10 for 1 recycling program, rewarding anyone who collected 10 empty water bottles, with 1 free full bottle.

5. Denim Daze – While the blazing desert sun is a scorcher during the day, the polo fields get really chilly as soon as night falls. Bringing your trusty 7 For All Mankind jean jacket and favorite worn in cut offs are a no fail festival ensemble that will keep you comfortable and chic.

6. Big Bucks – Something’s clearly working with Coachella founder Paul Tollett’s grand plan, because, Coachella is the most profitable music festival in the US today.

7. Luxe Amenities: In 2012 the festival camp grounds began featuring recycling, showers, a general store, phone charging stations and an Internet cafe with free WiFi.

Liz Cherkasova Discovers Eclectic Vintage Treasures in the Desert

4 Apr


Liz Cherkasova, the blogger behind Late Afternoon, understands all of the amazing things the California desert has to offer. Sure, she goes to soak up the dry, soul warming heat and lay poolside in a flowy embroidered caftan, but this style setter also seeks out the gorgeous natural terrain, best dive bars and coolest vintage boutiques unique to Palm Springs and Joshua Tree.

She set out on her dream trip packing chic and flirty pieces that work to enhance the romance of the open road. Her French Blue flare jeans, sun bleached Slim Illusion skinnies and Malhia Kent: ankle skinnies in rose gold, all paired perfectly with the flowy and eclectic items she brought along to layer for her day to night look.


“French Blues and a lace robe lend a sense of romance and intrigue on the road.” Liz says about her boho-chic ensemble. She also brought along her favorite, trusty pair of black ankle boots that served her up-for-anything sense of adventure as well as her laid back style.

“You never know when you’ll come across a rock to climb.” She adds. “That’s why I always opt for my go-to boots and denim.”


When she wasn’t scaling the stunning red rocks of the deserts, Liz was hunting for treasure – vintage clothing treasure that is – at one of her favorite stores for scoring the sartorial gems she loves to incorporate into her signature look.

“The Fine Art of Design is the best vintage boutique in all of California.” Says the pink-haired blogger. “It is owned and curated by a dear friend of mine who has an impeccable eye for vintage. When you’re there you can find anything from Chanel to a 1960′s gown worn to the Oscars.”


The vintage rocker vibe of her denim and vintage outfits were perfect for heading out to hear some amazing bands play at a local venue she frequents while visiting the area.

“Pappy’s is by far the best secret venue in the desert.” Says Liz “It hosts some of the coolest bands and in between weekend 1 and 2 of Coachella you can see some of the artists for the price of a couple of beers. Plus they have the best chili I’ve ever had.”


Whether it’s gearing up for a music festival or seeking out the best of Palm Spring’s local culture, Liz doesn’t take any of it for granted and always manages to sport the dreamiest outfit while experiencing all of it.

Spring Denim Gets Dreamy

28 Mar


Spring has officially sprung and if there’s one thing we can be sure of, it’s that blue is the most stylish hue of the season.


You’ve seen our Dreaming in Blue influencers take off on their ultimate open road adventures, wearing the latest in chic, versatile and ready-for-anything denim attire, now take their lead and wrap yourself in the best denim for embarking on your spring and summertime adventures.

From sea-soaked deep indigos to sun drenched shades of distressed pale blue, there is a shade of denim for every destination. Throw on a pair of Slim Illusion dark navy skinnies with some nautical stripes for a day of sailing along the coast, top off your all-white ensemble with a perfectly worn-in denim jacket for a quick jaunt to Catalina or keep it California cool with Slim Illusion sky blues and a white tee for an impromptu stroll on the beach. Or better yet, pack up every shade and hit the open road.


Like all good dreams, you just never want them to end. That’s why we’re continuing the Dreaming in Blue contest to include an upcoming sweepstakes where one lucky winner will receive a $1,500 7 For All Mankind gift card to create their ultimate denim wardrobe.

Stay tuned for details. And in the meantime – keep dreaming.


Into the Blue: Andrew Arthur Captures California’s Quintessential Coastal Style

24 Mar


If you’ve got a serious case of wanderlust, photographer Andrew Arthur’s images from his dream road trip up Highway 1 along the Pacific Coast might be just the thing to get you out of your seat and into a car to discover the peaceful, natural and romantic California coast in the way Andrew was able to capture it.

His images straddle introspective solitude and a ready-for-anything attitude that is so necessary for a great adventure. From a cliff’s edge to a quiet moment on the beach, Andrew discovered what is timeless and unique about the area stretching through idyllic Malibu.


He clearly soaked up the stunning nature surrounding him as well as made a point to stop at some famous landmarks along the way.

“Neptune’s Net is THE biker pit stop if you’re cruising up the coast on Highway 1.” Says Andrew about the famed restaurant and bar. “Good eats, great view, you can’t pass it up.”


He even escaped to “Italy” on his trip, when visiting the historic Getty Villa.

“One day I will visit Naples but until then this will do just fine.” Remarks Andrew about the impressive grounds of The Getty Villa.


From the beach to a must-see biker bar, Andrew’s images were heightened by a coastal-chic wardrobe that included a super versatile heather grey stripe sweatshirt which he could easily pair back with his Luxe Performance Slimmy jeans in the Angeleno Hills wash and for chillier days or nights, throw on his grey Trucker jacket or white denim jacket as a stylish and effective layer.

“This jacket is perfect for early morning grey weather.” Says Andrew about his trusty Trucker jacket. “It’s super thin and comfortable.”


But the best item Andrew packed was his Canon 5D Mark III camera, on which he was able to get such pristine images of where the ocean waves meet the sand and where the jagged cliffs meet the sky, with such amazing detail.

He also relied on good old Polaroid film to get some sentimental snap shots.

“Lately I’ve been really into shooting Polaroids with my Fujifilm Intax 210.” Says Andrew “I like the idea of having an instant “memory” right in front of you.”


Between stunning dawn to dusk photos and inspiring landscape images, we have no doubt Andrew was able to make a lot of memories as well as beautifully capture the California coast most people dream about.


Palm Springs Chic: Hillary Kerr Hits the Open Road in Style

17 Mar


It’s a no brainer that when embarking on a lengthy road trip, an easy and relaxed outfit is in order. But, when said road trip is to the super stylish city of Palm Springs and you’re a fashion writer with flare and a penchant for great accessories, the ensemble needs to be chic, versatile and comfortable.

When Hillary Kerr hit the open road on the ultimate dream escape to Palm Springs, she went wearing her adorable and essential sunglasses, 7 For All Mankind’s versatile and slimming Slim Illusion Jeans and an appetite for adventure.


“There’s something about Palm Springs that I’ve always adored.” Says Hillary. “It was the destination for my first “real” girls’ trip with my friend after high school and I always manage to find inspiration there.”

She still considers it an amazing girl’s get away and frequents The Parker Palm Springs and The Colony Palms hotels for the gorgeous and relaxing atmosphere.

While endlessly lounging around the pool is always the ultimate temptation while in Palm Springs, Hillary really took advantage of immersing herself in the beauty of the vast open desert and the freedom of the open road.

Screen Shot 2014-03-12 at 11.46.45 AM

“I always love seeing the Cabazon Dinosaurs: they just never fail to delight. I was a huge dinosaur fan when I was little, so every time I see them, I feel like a kid again.” She says of one of her favorite Palm  Springs attractions.


Wearing her trusty Slim Illusion Mid Rise Skinny in Powder Blue and eye catching Slim Illusion Ankle Skinny in Royal Blue, she was seamlessly able to go from the car to a few pit stops along the way and all the way through to sight seeing and cocktails at one of her favorite haunts.


The revolutionary fabric of the jeans retains it’s shape throughout the day and night and as witnessed on Hillary, always looks sleek, chic and ready for anything.

Along with a few pairs of Slim Illusion, Hillary packed other stylish road trip essentials like colorful cross body bags, oversized sunnies, vintage rock t’s and a sumptuous leather jacket. Part rock, part route 66 – her look couldn’t be better for a dream escape to the desert.


But besides the clothes, there are other important road trip essentials, like snacks, music and a great traveling companion.

“You want a great person sitting shotgun, as they’re in charge of controlling the music and directions,” says Hillary. “Having the perfect playlist—well, several, in my case—is also of paramount importance. I’ve been on a real soul and Motown kick lately, so “Papa Was A Rollin’ Stone” by The Temptations is the must-have song to start your road trip right. This is silly, but I also have a thing about Corn Nuts; I never eat them unless I’m on a road trip, so that’s an essential snack. And finally, a fountain soda, preferably Diet Pepsi, with crushed ice, is my favorite on-the-road beverage.”

We couldn’t agree more.

Click here to shop all of Hillary’s Palm Springs inspired look. 


Dreaming of Design: Aimee Song’s Catalina Architectural Exploration

13 Mar

photo 2-3

Aimee Song might be known for her enviable and easy going style, but architecture and design are her other loves and areas of expertise.

The blogger studied interior design before starting her popular online destination and is crafty and creative at designing cool and functional spaces for her clients.

During her dream road trip to Catalina Island, she took in the sights around the small, Southern California sea town, including the Victorian-inspired architecture, Spanish influence, quaint restaurants and wild and rocky terrain of the area.

Between the vivid blue ocean and sky, plus the adorable and eclectic town of Catalina, its no surprise Aimee was super inspired creatively in her design work and style.


She brought out her crisp, Island-appropriate  Mid Rise Ankle Skinny With Faux Leather Trim in White and mixed it with summery espadrilles and oversized sunglasses for a comfortable yet chic look.

While Aimee’s look is thoroughly modern, her stay at the Hotel St. Lauren gave her a glimpse into the island’s storied past.

“The hotel was cute from the outside but the interior was quite dated.” She says. “It’s cool if you like an all pink decor that kind of looks like it would belong to your great grandmother.”


The dated design may not have been up this interiors expert’s alley, but she did gather a lot of great ideas even during her short stay.

“Staying on a small island means the rooms are smaller too, which results in smart planning when designing a space.” Says Aimee “I’m inspired to design a space to be really efficient when the size is limited, so that my clients are able to enjoy the space and always feel like they’re on vacation!”

Aimee nailed the dream vacation look as well as the design. She even has bigger plans to build someone’s dream house someday.

“I saw a lot of construction going on in Catalina Island,” she says. “It would be amazing if I could design a beautiful vacation home for someone!”

We have no doubt someone out there would find that amazing as well.

Catalina Cool: Aimee Song Steps into Spring Wearing the Best in Denim Basics.

9 Mar


When blogger and 7 For All Mankind Dreaming in Blue influencer, Aimee Song, chose Catalina Island as her dream destination, she had two things in mind – great food and big adventure.

The ever-stylish Aimee couldn’t have chosen a better location to accomplish both, as well as flaunt a mix of chic, easy and island friendly denim to go with her favorite designer accessories.


Much like Aimee herself, Catalina is oozing with charm due to the quaint Victorian-style architecture and the no cars allowed policy. People zip around the island on golf carts and unsurprisingly, Aimee didn’t miss a beat when trying the local custom.

“Since it’s such a small island, most people drive around with golf carts and it’s so cute to see all the golf carts parked in front of the houses.” She says.

golf cart

Between the golf carts, colorful buildings and ocean side eateries, the vibe of the island is incredibly eclectic and laid back – perfect for the versatile wardrobe Aimee packed for her long weekend.

She sported beach appropriate Mid Rise Ankle Skinny With Faux Leather Trim in White and city ready Fashion Pieced Skinny in Black Jeather & Denim, with cozy knits and summery sandals and espadrilles, while strolling around the island.


Even during her zip-lining excursion, a pair of Slim Illusion Skinnies in Powder Blue served as part of her cute and durable road trip uniform.

“Zip lining was great and allows you to see the beautiful scenery.” Says Aimee. “Once you are up there looking at the gorgeous view, you completely forget about the height.”


As a well-deserved reward for her bravery, Aimee indulged in the local fare, which is includes a lot of the fresh seafood caught near by.

A self-proclaimed foodie, Aimee’s palette is well versed in great southern California cuisine and the meals she had while in Catalina proved on par with the best she’s ever had.

“Everywhere I ate had really good food.” Says Aimee. “The crab artichoke dip at the Bluewater Avalon was my favorite! Also the lobster dish at Lobster Trap was amazing.”

It’s just a boat ride away, but in many ways, Catalina can feel like a far off land, one that certainly inspired Aimee to keep dreaming and explore unchartered water.

“I grew up in California yet I’ve never had a chance to visit Catalina Island.” She says. “It’s so close, yet you feel like you’re in a completely different country. It was definitely a dream destination for me.”

Processed with VSCOcam with c1 preset

Make Your Dreams a Reality with the Dreaming in Blue Video Contest.

2 Mar

You know that saying, “If you can dream it, you can do it?” Well, we’re aiming to bridge the gap between dreaming and doing by giving the winner of our Dreaming in Blue video contest a $5,000 cash prize to kick start their ultimate adventure, plus an all-expense paid trip to an arts and music festival in India, California – a sort of dream escape unto itself.

You’ve seen our influencers California dreams become a beautiful reality, now realize yours by creating a video that illustrates your goals and wants whether that be traveling, creating, playing or giving back.

Taking a cue from our influencers’ amazing road trips and create a video that takes us inside your own ultimate dream. The person with the video that we find the most moving and inspiring will win the top prize.

Dream, create, inspire and win. The sky’s the limit.

Now, what are you waiting for? Here are all the amazing reasons why it’s worth entering:

Your Dream Prize Package Includes
-$5,000 cash prize, a trip for two to an arts and music festival in Indio, California from Friday, April 18 – Sunday, April 20, 2014.Also included: Airfare to and from Los Angeles, two General Admission tickets and shuttle passes, 3 night stay at the Hilton Palm Springs Hotel, daily spending money, and a 7 For All Mankind outfit so you can arrive to the festival in true California style.

That’s $8,500 in prizes for dreaming big and getting creative!

Don’t miss your chance to win. Enter the Dreaming in Blue Video Contest and read the fine print at .  Contest starts Monday, March 3, 2014 ends Saturday, March 29, 2013.

Good Luck! And thank you for sharing your dreams with us.

One Look, Two Ways

19 Feb

There’s no reason you shouldn’t be getting maximum mileage out of your denim, even when that denim is white, tailored and reminiscent of the chic tux Bianca Jagger donned while marrying Mick. Our Contrast Blazer in White Twill and Tailored Welt Trouser in White are proof that the most fashion-forward denim pieces can be versatile and effortless to wear – yes, even together.

Go for full on glam and tuck a polished button down into the waistband of the jean. Try a simple, strappy sandal and some delicate gold jewelry and you’ve got an instant night out ensemble that has a subtle nod to sexy, seventies style icons like Jagger or Ali Macgraw. 

The look is a fresh and modern take on a women’s suit and goes from day to night without the stuffiness of traditional separates.

For a more relaxed approach to these pieces, take a cue from another 70s icon – Lauren Hutton – and channel her natural, beachy vibe.


Take a tissue thin, white tank and a pair of neutral colored flat sandals and pair them with the jeans. Tousled hair and a chic fling of the jacket over the shoulder makes for an overall stylish and effortless vibe, that is sure to carry through spring and summer.


Get every new post delivered to your Inbox.

Join 64 other followers